MISS UNIVERSE "FORCE FOR GOOD" CROWN UNVEILED

The Miss Universe Organization unveiled the new “Force for Good” crown made by world-renowned luxury jeweler Mouawad at today's “MISS UNIVERSE x MOUAWAD: Unveiling the new crown "Force for Good", the New Emblem of Beautifully Confident” press conference at the TRUE ICON HALL, ICONSIAM, Bangkok, Thailand. The event was witnessed by hundreds of local and international media, and broadcasted via JKN 18 TV channel, Miss Universe YouTube channel and JKN18 Facebook page.

In photo (left to right): Miss Universe 2005 Natalie Glebova, Mouawad co-guardian Fred Mouawad,
CEO of JKN Global Group Anne Jakapon Jakrajutatip, Miss Universe 1965 Apasra Hongsakula

“It has been an honor to craft a new crown for The Miss Universe Organization, and to create a new sparkling chapter in the story of Mouawad Miss Universe crowns", said Mouawad Co-guardian Fred Mouawad. “The Mouawad Miss Universe Force for Good Crown is a work of extraordinary craftsmanship, completely crafted and set and by hand total 993 stones setting, featuring 110.83 carat of blue sapphire and 48.24 carat of white diamond in a design that evokes The Miss Universe Organization’s belief in a future forged by women who push the limits of what’s possible and the incredible women from around the world who advocate for positive change.”

“As we are stepping into the new era of women’s empowerment, The Miss Universe Organization will continue to be a global organization run by women for women with a promise to serve as an inspirational platform that celebrates diverse women, supporting them to realize their ambition and build self-confidence, while evolving the brand over time to be more relevant and appealing to the next generation. Our new ambition is to instill the sense of passion for ‘transformational leadership’ among us all, with firm belief that everyone can lead, to be successful and achieve their life goals. With this future-oriented approach, the Miss Universe brand is keen to take on a pivotal role in involving and engaging people on a journey toward social inclusion, gender equality and environmental sustainability,” added Anne Jakapong.

In photo: Mouawad x Miss Universe "Force for good" crown

Anne Jakapong Jakrajutatip said she was excited to bring the new crown to the stage of the 71st MISS UNIVERSE® Competition herself. The event will take place on Saturday, January 14, 2023, at the New Orleans Ernest N. Morial Convention Center, New Orleans, Louisiana, United States. Last year's winner Miss India Harnaaz Sandhu will crown her successor at the end of the event.